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Saturday, 12-Nov-2011 02:50 Email | Share | | Bookmark
first department store

"Flow of goods faster stripping the first department store category, but after 2008, ushered in the third wave began wearing commodity split." Huang Wenjie said. In the tidal wave of spin-off, in addition to shoes, men and women clothing, wear casual clothes and other products, but to play Babel, Toys R Us as the representative of the toy, as the representative of the Disney children's clothing, as well as Salsa , Citistore, Sephora cosmetics represented, and even some [url][/url] high-end jewelry, also a spin-off of the object.

Cost emperor to abdicate

"The average store brand into the market to use more or set up counters in large department stores in the form, but these have their own traditional model shortcomings, such as the high cost of store operations management is difficult, but will also have a great set up counters pen rent and advertising costs. "Doctor Sun Yat-sen, Lu Jian, a senior lecturer Retailing treasure that, like sidewalks, NOVO like a specialty store format will save a lot of rent, advertising, and management costs.

Needless to say, the rising cost of retail channels, is becoming channels for brands and distributors to promote a driving force of reform. A long-term concern of the industry in this area that the Chinese department stores since the turn "associated point deduction" model, the role of China as the so-called department stores like the landlord to collect rent and business hours to become operational mode, the button point of minimum proportion has reached 20-30%, the other depending on the brand in different areas, shopping malls point deduction rate is not the same, every promotion point deduction rate will be floating shopping malls, so the cost accounting is very difficult. "Brand companies and agents into the department store sales of goods, profits are usually less than to store 1 / 3." And the department store cash register, took the unity of its settlement and payment will take some time, can also cause a certain amount of receivables , taking brands and agents of capital, resulting in increased costs.

Department store channel and disadvantages of inconvenience, prompting some of the brands at their fingertips resources and agents began to try to change the channel way. Sun Mo said, NOVO behind the boss is the boss of Hong Kong, before creating the NOVO, the company has agents REPLAY other brand in denim products have strong brand resources. The sidewalk except Belle, days of good intentions, he and STACCATO her 4 big brand, there were 19 self-employed and agency brands. Those brands that have become a bargaining chip and agents start all over again.


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